Hi, I'm Siong Chan. I'm a Product Design leader with 21 years of experience.

I’ve shipped 0-to-1 products, optimized them to reach product market fit, and scaled them for a global audience. I’ve also built teams from scratch and developed designers and managers into principal-level talent.

Meta Future Social Network

I defined the vision and strategy for Meta’s next-generation social network, and shipped social experiences for VR and Mobile—initial milestones towards this vision.

Key results
Delivered multi-year vision, and mobilized 110+ person team to execute milestones
Role
Senior Product Design Manager
Platform
VR, Mobile
Date
2020–2023

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Meta Future Social Network VR and mobile messaging UI

Facebook Feed, Stories and Reels

I shipped story-telling tools for Feed Posts, Stories, and Reels on Facebook—including image, video, and sound editing tools—and scaled the Stories and Reels products for global reach.

Key results
Scaled Stories to reach 1B shared daily, and Reels to 500M monthly active users
Role
Product Design Manager
Platform
Mobile
Date
2018–2020
Facebook Feed, Stories and Reels mobile UI

Coursera Growth

I defined the vision for content discovery to convert users, and shifted the monetization model from freemium to subscriptions to scale the business.

Key results
Increased course registrations by 3.2x, and gross revenue by 12.9x
Role
Product Design Manager
Platform
Mobile, Desktop
Date
2014–2018

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Coursera Growth platform UI

Box Mobile Apps

I shipped the end-to-end mobile experience, including the flagship feature to integrate workflows seamlessly between the Box platform and 3rd party apps.

Key results
Topped Productivity charts in mobile app stores within 2 years, with 7.1M downloads on Android devices and 2.3M downloads on Apple devices
Role
Senior Product Designer
Platform
Mobile
Date
2012–2014
Box Mobile Apps UI mockups