Hi, I'm Siong. I'm a product design leader.
In the last 21 years, I’ve shipped 0-to-1 products, optimized them to reach product market fit, and scaled them for a global audience. I’ve also built teams from scratch and developed designers and managers into principal-level talent.
Meta: Next-generation Social Network
2022–2026 / VR, Mobile / Senior Product Design Manager
I defined the vision and strategy for Meta’s next-generation social network, and shipped social experiences for VR and Mobile—initial milestones towards this vision.
Results: Delivered multi-year vision, and mobilized 110+ person team to execute milestones
See case study (password required)
Meta: Facebook Feed, Stories and Reels
2018–2022 / Mobile / Senior Product Design Manager
I shipped story-telling tools for Feed Posts, Stories, and Reels on Facebook—including image, video, and sound editing tools—and scaled the Stories and Reels products for global reach.
Results: Scaled Stories to reach 1B shared daily, and Reels to 500M monthly active users
Coursera: Product Catalog and Payment Model
2014–2018 / Mobile, Desktop / Product Design Manager
I defined the vision for content discovery to convert users, and shifted the monetization model from freemium to subscriptions to scale the business.
Results: Increased course registrations by 3.2x, and gross revenue by 12.9x
See case study (password required)
Box: Mobile Apps
2012–2014 / Mobile / Senior Product Designer
I shipped the end-to-end mobile experience, including the flagship feature to integrate workflows seamlessly between the Box platform and 3rd party apps.
Results: Topped Productivity charts in mobile app stores within 2 years, with 7.1M downloads on Android devices and 2.3M downloads on Apple devices